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That Just Happened! Now there’s Organic Vitamin C

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Applied Food Sciences (AFS) has taken the next step in their organic offerings introducing 
Pur-C™ organic vitamin C extract.

Vitamin C, or ascorbic acid, is a water-soluble vitamin that is vital for the human body to maintain normal function. Vitamin C has been known for its functional health benefits in energizing the body, boosting immunity, and other internal support such as helping to form cartilage, bone and collagen in the body. Vitamin C also has antioxidant properties, helping to protect cells from free radicals. For adults, the recommended daily intake (RDI) for vitamin C is 75mg a day for females and 90mg a day for males according to the U.S. Department of Health.

While vitamin C is naturally found in citrus fruits, green vegetables and tomatoes, it might be a shock to learn that most vitamin C used for supplements and beverages is actually synthetically derived. Artificial vitamin C has become the norm mostly because of known difficulties in extracting it from natural sources. While citrus fruits contain high levels of this ingredient in their raw form, the extractable amounts to be applied as a natural ingredient are neither potent enough nor soluble enough to be used as a commercially viable option in products. That is why AFS has taken the next step in its organic offerings providing the beverage industry one of the first organic vitamin C extracts in Pur-C™.

Pur-C™ organic vitamin C extract is standardized at 25% vitamin C. This ground breaking extract is also highly water soluble and clear in formulation making it a perfect solution for beverages that are looking to stay purely organic. 120mg of Pur-C™ organic vitamin C extract is considered an EXCELLENT source of vitamin C according to the FDA’s RDI.

The key to Pur-C™ is its source: Amla (or Gooseberry). While other citrus fruits and vegetables contain vitamin C, Amla contains up to 20 times more vitamin C.

To obtain a sample of AFS’ organic vitamin C extract for your product today, please contact us by visiting our website www.appliedfoods.com, emailing Jackson info@appliedfoods.com, or calling 512-732-8300. AFS will also be exhibiting at BevNET Live in Santa Monica, CA December 5-6, 2016.

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